LOWA: For more than ten years, these four letters have been an integral part of every FACH AUTO TECH racing car. The shoe manufacturer from Germany has always been on board when success was being fought for internationally. The partnership will end in 2025, but the friendship and memories will remain.
“I am so grateful for everything we have been able to experience and achieve together with LOWA,” says team principal Alex Fach. “It has always been a pleasure to represent the brand worldwide and help raise awareness. Above all, however, I would like to express my deepest gratitude on behalf of the whole team to Werner Riethmann and his wife Maria-Theresia. Each of their visits was an enrichment.”
In 2014, a LOWA logo featured on a FACH-Porsche for the first time, Philipp Frommenwiler’s Porsche 911 GT3 Cup in the Porsche Supercup, to be precise. The sponsorship was expanded in the years that followed. Whether it was Matteo Cairoli’s runner-up title in the USA in 2016, Matt Campbell’s victories in Mexico in 2017 or Nick Yelloly’s triumph at the 2018 German Grand Prix – LOWA was always prominently represented.
But there were not only many joint successes. There was also never a lack of ideas to fill the partnership with life. It wasn’t long before the crew was kitted out with LOWA shoes, and the products found their way into the paddock of the world’s most popular one-make series.
Alex Fach is certain: “LOWA and its activities in motorsport will be remembered for many years to come. We have done everything we can to ensure this over the last ten years. Together with Werner and the brand, we have created and lived a partnership that has utilised synergies perfectly. We can be proud of that.”